Behind the Brand
Alex Golden Ratterree, Owner and Designer of Goldenstrand, has had a love of all things colorful, sparkling and beautiful from a young age. Born and raised in Houston, Texas, she grew up sifting through her grandmother’s beautiful baubles and handbags, and being crafty and creative while doing all things DIY with her mother. She soon realized her love for accessories would not be ignored and so she began to design with intent and purpose. She graduated from the University of Houston with a bachelor’s degree in Retail and Consumer Science while working in retail boutiques. After many years of designing pieces for herself, her family and friends, this path led her further into her love of design and compell her to launch Goldenstrand in 2013. And today, her clientele has expanded to individuals and boutiques across the country.
Goldenstrand has evolved into a curated collection of handcrafted accessories inspired by the color and beauty of travels and everyday life, showcasing Alex’s entrepreneurial style.